Representation and Star Persona Cross media study

 The artist I chose to analyze is French Montana, a hip hop artist, the target audience is aimed at young male teenagers and male adults. The video appeals to them because it shows their costumes which they think is very cool, their props cost a lot of money but his male fans idolize him. His secondary audience would be young teenage girls because they will also understand French Montana's lifestyle. French Montana is signed to "Konvict Musik"  signed by a successful rapper called Akon.  The record label is a major label. French Montana's appearance could affect his star persona because he is a gangster and because he signed to a universal group he might cause a negative affect so he will need to change his appearance to appeal to a more wider audience. 

French Montana's star persona shows his superiorness in many of his mix-tape covers and social websites such as myspace. He is also a gangster in a gang called ' coke boys ' also he wears sunglasses often to show he is in disguise and in gangster terms he is cool for wearing shades. French Montana represents his media by making a website from myspace to upload his latest mix-tape coming out or uploading new songs so he can inform his fans that are supporting his music. French Montana seems dominate in his mix-tape covers, for example in one of his mix-tape, everyone behind him is watching him to show that he is the boss. The props on the cover have him showing him wearing sunglasses which shows that he is cool. This can somehow be negative view of him being gangster because of the title of his mix-tape called 'coke boys' 

which in english means cocaine, this could connote negativity and hatred towards French Montana and his group but his fans will come and support him. 

He mainly has very low angle photos, this connotes that  he is seen from above like a god which shows he is superior and dominant to everyone. This usually has the effect of making the subject look larger than normal, and therefore strong, powerful, and threatening. His target audience (Young Teenagers) would see him as important in the shot, and also idolise him. 

The similarities and difference between French Montana's video is that they both have the same props for example the sunglasses and his jewelery which will portray his costume as a cool gangster which his fans. Also his hand gestures shows he is representing his gang in music videos and in his mixtape to signify he has respect for his gang. Furthermore, the differences are that you can see him performing in a music video and the effort he commits in his music.   

Type of Shot : Over the Shoulder

I Denote that this type of shot is head and shoulder shot which shows his hat that says 'NY' which stands for New York where he grew up from and the chain he is wearing is his favourite chain because he always wears it in all his videos.

Type of Shot : Long Shot

I Denote that this type of shot is long shot, which shows the background of cars, this shows that the type of cars they own are expensive that means they are rich. Their costume and jewellery to represent their 'neighbourhood'.    

Type of Shot : Low angle

I Demote a low angel, this connotes that he is seen from above like a god which shows he is superior and dominant to everyone. This usually has the effect of making the subject look larger than normal, and therefore strong, powerful, and threatening. His target audience (Young Teenagers) would see him as important in the shot, and also idolise him.

Target Video

This is a Video that French Montana made featuring Jadakiss, the target audience is aimed at young male
teenagers and male adults. The video appeals to them because it shows their costumes which will influence the target audience to buy the clothes which they think is very cool, their props are really expensive which the young teenagers like buying to be and also but his male fans like his jewellery

(AO1) Powerpoint into Subsidiary Labels

Ryan addy record labels

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French Montana - Mixtape cover

Star Persna
This is French Montana mixtape cover which shows him holding a clapper board which could mean that he is superior to others. French Montana seems dominate in this photo because everyone behind him is watching him to show that he is the boss.
The props on the cover have him showing him wearing sunglasses which shows that he is cool.
The title  'coke boys' could mean that he is in a music group or in a gang, the audience would assume he is cool and a gangster.

Publicity

TV Interview
This is Jadakiss having a TV interview talking about his new album to the public so he could be more known.

Jadakiss MySpace

This is Jadakiss myspace website, means that his fans can look at his page and look at his information and the latest music he's made. 

Promotion

This is Jadakiss promoting his t shirt, the t shirt is called 'd hustlers' representing his group 'The Lox'


Jadakiss is advertised in many ways for instance a brand called 'Rebook' representing the trainers which will make the audience want to buy the product because he is famous.

Jadakiss started rapping at a young age and won a  rap competition at the age of 16.Jada kiss founded the rap group the warlocks in 1994 with friends sheek louch, chris 'lil mac' pelkey and styles p. 

Record Label D Block (Independent) 

Target audience

Target Audience - Young adults and older

Gender - Mainly Male

Ethnicity - Primary audience 

Class - Lower, Middle

Hobbies - Making loads of money and music

Jadakiss is a member of a group called the LOX with Sheek Louch and Styles P.

Advertising - Jadakiss

CD Cover

This is Jadakiss latest album cover, this shows he is directly selling the product. This is an example of advertisement.

Mixtape

This is Jadakiss mixtape that you can download for free which will appeal to the audience.