Job roles - (A01) descriptions

Job description	Producer works with the artist or a band, session’s music and a studio engineer to produce the sound the recordings. The produce’s job is usually to provide music for the artist in order to promote their CD.
Reporting to:	A & R and Manager
In charge of:	In charge of managing every single aspect of the recording session and to make sure the output is successful.
Type of position	Full Time
Key responsibilities	Manage the artist, ensure that the project does not go overt the budget, Aid sound engineers in the recording process.
Skills needed	Having Piano Skills,
Knowledge needed	Knowledge digital technology
Attributes needed	Communication, being Independent, having well manners.

I have chosen Concaine City Records because it is one of the best independent labels around the U.S and it also has my favourite genre, has my favourite artists such as Akon and others which have made successful so far. The other reason I have chosen this label is because I will have a close relationship with the artists, have more control in owning the company i weathly and financial terms (marketing). The negative side to choosing independent are the global audience wont have more than a major label because they have large budgets to access to better producers to record albums which they can use as their advantage.
Unfortunately the majority of independent labels aren't as wealthy as major labels but there is a possibility that my label can join up with other major artists to collaborate with them in music videos or in concerts.

My Artist's Profile

Name: Specavellz

 

Age: 17
From: United Kingdom
Independent label
Star persona: Specavellz real name is Ryan Lens, he is a motivated new artist and he has recently signed to Cocaine  City Records by Akon. His motive is to make money and live luxurious with his family. The picture above is his latest mix tape, the hand gesture portrays his name "Specavellz" which seems cool to his target audience.    
Target Audience: Young Black Adults,  aged 16 and over, Targeted to a small target audience
Secondary Audience: Young Female aged 15

Cross Media essay (A04)

Marco Structure Case Study 700 words-typed

The different types of companies that make up the music industry are major and independent. Major labels are famous and more known and independent are less known because it is not global and has a niche target audience.

Sony Music Entertainment is a major record label that has many artists signed to them for example Alicia Keys, Alexandra Burke, Susan Boyle, Micheal Jackson, Lemar are all signed to Sony, the artists genre are R&B, Soul and Pop. A Independent label such as D Block and the artists that are in the label are Jadakiss, Styles P and Sheek Louch their genre is rap – hip hop which is less known. Each company has their own way of attracting their audience and Sony Music Entertainment has many young artists for instance, Alexandra Burke and Christina Aguilera are young artists which will appeal to mainly young female teenagers aged eight  and over to follow their trend and idolize them. D block only consists of 3 artists that all specialize in the genre rap therefore their target audience is limited to people that only listen to rap/Hip hop the target audience could be limited to black/white mainly males aged 17 - 23 and above because of the amount of swearing in their music/lyrics.

Sony Music Entertainment own other record labels, this is known as subsidiary such as Colombia records and Sony BMG. Both of the record labels use the same method to advertise their products by advertising online for example itunes and HMV, adverts on the television and also radio. Sony Music Entertainment have synergised with many companies for example the artist Giggs synergised with Playstation(which sony owned) advertising their product and also Colombia records. Sony own Playstation and Portable Playstation to appeal to a wider audience young adults and older adults. Sony uses Horizontal Intregration in their company for instance they make different products to expand their business.

Colombia records distribute their music by promoting their music to large music companies, make CD's to sell and mixtapes online, selling clothes with their face on it so the audience will recognize who they are and also magazines, newspaper.Sony Music Entertainment are becoming more known and it is the second largest record music company and have expanded even more by owning more record labels to make them more noticeable to the public.

The companies market promote their artists by making the artists website for example Alexandra Burke has a website and also has a social networking website called twitter which the fans can follow her and can listen to her latest music and what she has been lately up to i.e concert and latest album.Alexandra Burke which is a major label and Jadakiss is an Independent label have different techniques in selling their music for instance a independent label distribute their music by mixtapes, radio (could be illegal) and online but for Major labels have many ways to distribute their music, this is because major labels have more money to spend for advertising. As for Independent, have little to spend because their company is small and have a difficult time promoting themselves without the assistance of a Major Label.

Independent labels have less capital to work with than major record labels usually affecting production quality of albums. Independent labels are in need for more money for an artist before going with a more mainstream label and making loads of money, especially if it is a more underground type of music.Alexandra Burke has sold over 105,000 copies on its first day of release song called 'Hallelujah' and became a successful artist in Sony Music Entertainment. Major record label companies to a global audience because they have a lot of money and it is all over the world and Independent label is a niche company and attracts only one area because of its genre.

Sony and Synergy (AO1)

Definition of Synergy


A synergy is where different a company cooperate together as one. If used in a business application it means that teamwork will produce an overall better result than if each person was working toward the same goal individually.

How does the webpage effect on the star persona

French Montana does not have a official website for himself because he is signed to an independent label.
This is a Multimedia Content

Representation and Star Persona Cross media study

 The artist I chose to analyze is French Montana, a hip hop artist, the target audience is aimed at young male teenagers and male adults. The video appeals to them because it shows their costumes which they think is very cool, their props cost a lot of money but his male fans idolize him. His secondary audience would be young teenage girls because they will also understand French Montana's lifestyle. French Montana is signed to "Konvict Musik"  signed by a successful rapper called Akon.  The record label is a major label. French Montana's appearance could affect his star persona because he is a gangster and because he signed to a universal group he might cause a negative affect so he will need to change his appearance to appeal to a more wider audience. 

French Montana's star persona shows his superiorness in many of his mix-tape covers and social websites such as myspace. He is also a gangster in a gang called ' coke boys ' also he wears sunglasses often to show he is in disguise and in gangster terms he is cool for wearing shades. French Montana represents his media by making a website from myspace to upload his latest mix-tape coming out or uploading new songs so he can inform his fans that are supporting his music. French Montana seems dominate in his mix-tape covers, for example in one of his mix-tape, everyone behind him is watching him to show that he is the boss. The props on the cover have him showing him wearing sunglasses which shows that he is cool. This can somehow be negative view of him being gangster because of the title of his mix-tape called 'coke boys' 

which in english means cocaine, this could connote negativity and hatred towards French Montana and his group but his fans will come and support him. 

He mainly has very low angle photos, this connotes that  he is seen from above like a god which shows he is superior and dominant to everyone. This usually has the effect of making the subject look larger than normal, and therefore strong, powerful, and threatening. His target audience (Young Teenagers) would see him as important in the shot, and also idolise him. 

The similarities and difference between French Montana's video is that they both have the same props for example the sunglasses and his jewelery which will portray his costume as a cool gangster which his fans. Also his hand gestures shows he is representing his gang in music videos and in his mixtape to signify he has respect for his gang. Furthermore, the differences are that you can see him performing in a music video and the effort he commits in his music.